Marketing & E-Commerce

A grounded overview of how digital marketing actually works: audiences, channels, messaging, budgets and measuring results. You'll finish with a simple marketing plan for a real or practice business.

Plan and publish content across the major platforms, build a simple content calendar, and understand what to measure — without chasing every trend.

Walk through setting up and running an online store: product listings, pricing, payments, shipping basics, and the day-to-day operations of selling online in Canada.

Learn how paid ads on search and social platforms work — setting budgets, targeting audiences, writing ad copy, and reading campaign results to know what's working.

Plan and create useful content that attracts customers: blog posts, newsletters and short-form content, plus simple workflows to keep publishing consistently.